User Testing

User testing is a valuable part of the UX design process because it provides feedback that can be analyzed to make positive design changes. Part of constructing a more meaningful experience is empathizing with a user to construct a smooth and memorable experience for them.


Attitudinal testing provides results on the thoughts, ideas, sentiments and opinions of users. This type of testing is great for market research, credibility assessments, and aesthetic considerations.


Behavioral testing gives information about how people use the technology and how they act. This type of testing helps with usability, user flows and information architecture strategizing.

Image Placeholder

Persona Library