Hello world.

I am a user experience designer with a passion for psychology and behavioral science. I find personal joy in creating meaningful experiences for individuals interacting with digital platforms. Design and information architecture decisions that I make are based strongly in research and user testing. My goal as a designer is to make user interfaces more intuitive by designing around human cognition and behavior.

design  •  development

Usability Testing

Individuals who are new to user testing may not understand the varying results they receive from different type of user testing. Organizing methods by attitudinal vs behavioral can help guide users towards the most effective type of testing to run.

Display 0775 2018-04-08

design  •  development

minneapolis geological society

ux  •  ia •  design

bay area family dental


Product Owner  •  development

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Individuals who are new to user testing may not understand the varying results they receive from different type of user testing. Organizing methods by attitudinal vs behavioral can help guide users towards the most effective type of testing to run.

My story starts with science.


Earning a bachelor’s degree in biology and psychology at university, I was instilled with the values of scientific credibility, analytical thinking and using the scientific method as a model of problem solving. I was interested in the study of the human body and systems, down to the microscopic and elemental level.


Studying, experimenting, and analyzing behavior patterns for research projects, I learned how the human mind processes information, and through analyzing results, I could infer theories and present supporting evidence. I became passionate about studying people and being able to offer supported theories and make recommendations for positive change.

ux and design

Pursuing a path of creativity, I completed a degree in web design, discovering the field of User Experience. In a way, I had been implementing the UX heuristics in my work for a few years, but had not known there was an opportunity to make a career of this type of design. Human centered design appeals to my passion for scientific research, psychology, and modern technology.

I began to realize how important it was to be an enthusiast in life. If you are interested in something, no matter what it is, go at it at full speed ahead. Embrace it with both arms, hug it, love it and above all become passionate about it. Lukewarm is no good. Hot is no good either.  White hot and passionate is the only thing to be.

roald dahl

problems + goals


In this case, strategy is the means by which I can turn a problem into a measurable goal, and then alleviate or eliminate an issue. Often a project starts with a problems that need to be solved. Setting goals helps me create measurable guidelines by which I can measure progressive improvements. Finally, jotting down the strategies by which I’m going to complete those goals helps keep me focused on the project priorities. I answer the questions below to start.


What is the problem that needs to be fixed? Can I determine potential causes to the problem, and if not, how can I determine where the stuck points are?


What would define success in this specific situation? What can I quantify during the process to indicate that there is improvement?


What steps do I take to achieve that goal? What type of research and testing can give me answers and how do I implement the results of my analysis?



To make a successful site, it is important to interpret the role and need of the individual user, as well as examine the sentiments of larger populations on different platforms. Understanding my user base and behavioral patterns provides the strongest foundation for the task.

  • Existing Presence

    What is successful about the current web presence and what isn’t? Where are the existing stuck points?

  • Demographics

    Who uses this site? What age group are they in, and furthermore, what is that age group as a whole into right now?

  • Competitors

    What makes a competitor’s site successful, and how can the experience be improved?

  • Climate

    What are the current sentiments and opinions about the topic of the project?

Aesthetic + Style



I am an avid note-taker, so I always have a sketchbook with me for jotting down ideas or drawing out a concept. To assemble a color theme that fits with the subject of my website, I create mood boards, which help to communicate the aesthetic I wish to capture when working with other designers.

Wireframing lets me merge my ideas about functionality and layout to start to assemble the basic framework of my website. After creating a style guide and identifying a killer color palette, I create the user interface in the form of mockups using Sketch, Axure or code it in Bootstrap 4 and JavaScript for fast iteration cycling.

iteration + refining

Usability Testing

As I learned about UX, I became more interested in the testing aspect of the design process. Understanding how the human mind responds and reacts to technology is like solving a puzzle to me. I hope to further expand the mass of research that is growing about human and technology interaction, generating positive change and meaningful experiences.


Inquiring about opinions early on in the deign process brings into focus current user frustrations and confusions. For example, sending out a survey I made in Google forms gives me a fast way to receive feedback, user thoughts and opinions.



Generating user tasks based on user goals is another way I test the functionality of my site. I ask my classmate, friend or family member to complete a task that is a predetermined goal a user might have when visiting the site and observe what they do.



My favorite method of user research is simple observation. I ask a friend or colleague to use my prototype or mockup, speaking their mind as they navigate through my website. This method lets me pick up on the small details that impede functionality.


interactivity + functionality


Fluent in HTML and CSS, I have experience using multiple CSS frameworks, primarily Bootstrap 4 for quick functionality prototyping. Implementing SASS also helps me keep my styles organized and variables fluid for creating multiple iterations. I have a basic understanding of JavaScript and PHP, both of which I user to fuel my creativity when it comes to innovative interactivity such as this quizlet.